Direct Mail: Job Board Rescue Direct Mail

job-board-rescue-maile4
(front page)

job-board-rescue-maile2
(internal pages above and below)

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job-board-rescue-maile1
(back page)

I worked with a designer to produce this mailshot for distribution to business prospects with the aim of generating business leads.  I also compiled the list of distribution contacts.  The messaging theme was developed to communicate how job board operational costs could be dramatically reduced.  The mailshot was followed up by calls from the sales team and led to a 3% positive response rate (sales demonstration appointments).